Communications

The primary focus of the Communications Office is communicating the overarching mission of the Climate School to our key audiences, including the general public. Although the team is unable to support all communications needs for every center and program initiative, the team continually offers advice and can be more directly involved with advance notice. Please complete the Communications Request Form for our services, which are described below.

State of the Planet

We edit and manage State of the Planet, our Columbia Climate School news site, including feature stories, press releases, student and faculty profiles, Q&As, and more. Have a story? Interested in writing for State of the Planet? Learn more

Contact: Adrienne Day

Design

We provide the most effective way to convey key messages through visuals and graphic structure. 

In collaboration with our writing, event, and web teams, we create engaging visual communications to promote the school, centers and programs, and also support departmental needs from design strategy to production. 

Our creative services include digital and print design, large format and signage projects, cross-media solutions, event promotions, illustration, and more:

  • Brand Identity: logos, icons, colors, style guide
  • Print: brochures, reports, fact sheets, flyers, posters, postcards, programs, invitations, print ads 
  • Digital: web banners, social media images, powerpoint templates, newsletters, online ads, slideshows, animated graphics 
  • Signage: indoor/outdoor signage, pull up banners, backdrops, podium banners
  • Promotion: tote bags, t-shirts, hats, pens, umbrellas, water bottles, swag

Please note that advanced notice is required for design services. Check out the Resources Center for our style guides and logos.

Contact: Sunghee Kim

Events Management

We provide support for live and virtual events, including: planning and logistics, vendor management, registration, promotion, event day staffing, and Zoom support for virtual events. We also manage the Climate School events page and EI Live site. Contact us at events@climate.columbia.edu to discuss your needs.

General Marketing

The Communications department oversees official Columbia Climate School branding materials, including but not limited to logos, templates, style guides, branded collateral, and standardized language.

We produce printed and digital marketing materials for the Climate School such as brochures, one-pagers, social media content, and the monthly newsletter and weekly events newsletter.

We can provide guidance on marketing best practices, including mailing list management, email design, social media, and producing content tailored to your audience(s).

We can also suggest resources to help you meet your everyday design and messaging needs, as well as provide recommendations for sustainable print and branded collateral vendors.

Contact: Jennifer Genrich

Media Relations

We write and disseminate press releases and media advisories on selective basis, and manage inquiries from journalists. We also photograph and write about ongoing fieldwork, and let journalists know of opportunities to cover it. Both in group settings and individually, we provide training for staff on speaking to the media. We ask that you share information with us about ongoing work, and about upcoming publications upon acceptance by a journal so that we can evaluate their media potential.

Contact: Kevin Krajick, Caroline Adelman, Francesco Fiondella

Social Media

We run the Climate School’s social media accounts, including Twitter, LinkedIn, Facebook, Instagram, YouTube, and TikTok. We also run Lamont-Doherty Earth Observatory's social channels, including Twitter, LinkedIn, Facebook, Instagram, and YouTube.

We support our centers, programs, and affiliates on their social media outreach; coordinate with Columbia Office of Public Affairs communications team and other collaborators on key campaigns; and provide guidance on social media best practices.

Contact: Tara Spinelli

Web

Our web team oversees the Climate School's diverse online properties (State of the Planet, Climate School website, Lamont-Doherty Earth Observatory website, more!) and provides support for center and program websites. We offer guidance on digital strategy, user experience design, copy and content, production, and development. The web team also develops and manages a wide range of digital multimedia, including video, data visualizations, maps, and interactive components.

Contact: Tara SpinelliJeremy Hinsdale

UNIT HEAD(S)

 

TEAM

Name Title Email
Day, Adrienne Content Manager avd2107@columbia.edu
Adelman, Caroline Associate Director, Strategic Communications and Media Relations ca2699@columbia.edu
Phelan, David Business Manager dphelan@climate.columbia.edu
Fiondella, Francesco Associate Director, Communications and Special Projects francesco@iri.columbia.edu
Genrich, Jennifer Senior Director, Communications and Events jg2429@columbia.edu
Hinsdale, Jeremy Senior Web Producer jh3116@columbia.edu
Parr, Josephine Executive Director of External Affairs and Communication jtp2160@columbia.edu
Krajick, Kevin Senior editor, science news kkrajick@ei.columbia.edu
Rukovets, Olga Variable Hours Officer - Assistant Editor or2282@columbia.edu
Herrera, Omar Senior Events and Outreach Manager ojh2107@columbia.edu
Vreeland, Pamela Associate Director for Academic and Research Events pjv2@columbia.edu
Fecht, Sarah Variable Hours Officer sfecht@climate.columbia.edu
Kim, Sunghee Creative Director skim@climate.columbia.edu
Spinelli, Tara Associate Director, Digital Communications ts3339@columbia.edu
Rivera Gallagher, Vilma Variable Hours Officer vrgallagher@climate.columbia.edu